Book Review: The 7 Habits of Highly Effective People

Leadership is communicating others’ worth and potential so clearly that they are inspired to see it in themselves.

I have seen mixed reviews on The 7 Habits of Highly Effective People by Stephen R. Covey. Some reviews said it’s life-changing and others said you just need to know what the 7 habits are and the book doesn’t warrant a purchase. After hearing the book getting recommended by my mentor, I decided to give it a read and to stop the “should I give this book a read?” internal dialogue whenever I go book shopping.

Even though this book can be much more concise, it is very beneficial. The 7 habits are indeed easy to grasp, but it’s the methods that Stephen uses to build and reinforces these habits that I can take away and incorporate myself.

Habit #1 – Be Proactive

Until a person can say deeply and honestly, “I am what I am today because of the choices I made yesterday,” that person cannot say, “I choose otherwise.”

Be proactive and look for ways to get the results you are after. Often times, people attribute their mistakes and failures to external factors such as your boss, your coworkers, or your living conditions. These external factors do have an impact on your results, but they do not determine it. If you have to work with coworkers who often cause mistakes due to their inexperience, spend the extra time to understand and to train them rather than simply be frustrated by their low productivity. You may not determine the situation you are in, but you can take the initiative and the responsibility for you to improve your situation and to make things happen.

Habit #2 – Begin with the End in Mind

You can do it in every area of your life. Before a performance, a sales presentation, a difficult confrontation, or the daily challenge of meeting a goal, see it clearly, vividly, relentlessly, over and over again. Create an internal “comfort zone.” Then, when you get into the situation, it isn’t foreign. It doesn’t scare you.

Efficiency is a big focus nowadays. You study hard and get the highest grade for your courses. You try to do your tasks at work more efficiently. You try to get promoted sooner by putting in the work. But how often do we take a step back and consider if we are taking the right courses and whether we should consider a different degree? How often do we consider whether the tasks we are working on solves a key problem and if it does whether there’s a better solution or an even more important problem that we should be tackling? And how often do we consider whether to switch careers when we do not enjoy what we are currently doing?

Know what your goals are first before you start working. Picture yourself at your own funeral. You see your family, friends, and coworkers giving speeches about you. What do you want them to say? That will be your ultimate goal for the different roles you take on in life. With a lifelong goal in mind, you can work backward and establish yearly, monthly, and weekly goals. Plan out your week around your weekly goals. Doing this will help you allocate your time effectively and let you work with a purpose.

Habit #3 – Put First Things First

If we don’t have a clear idea of what is important, or the results we desire in our lives, we are easily diverted into responding to the urgent.

When you begin with the end in mind, you will have goals for the different roles (ex. brother, coworker, employee, friend, son, individual) you take on in life. Schedule time to achieve the weekly goals for each of your roles. This will give you clarity on what to focus on and will bring attention to the roles that you aren’t dedicating enough time to.

Ask yourself: What is one thing you could do (something you aren’t doing now) that, if you did it on a regular basis, would make a tremendous positive difference in your personal life? Allocate time for it and spend less time on things that don’t help you accomplish your lifelong goals.

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Keep in mind that urgent is different from important. Focus on and prioritize things that are important. If you don’t schedule time for things that are important, they will not get done since urgent things will take priority.

Habit #4 – Think Win/Win

Win/win is a frame of mind and heart that constantly seeks mutual benefit in all human interactions.

Simply put, win/win is when both parties involved in an agreement or relationship are happy with what they signed up for. For any human interactions, think win/win. There will be situations where both parties can’t come to a win/win solution and if that’s the case, you are most likely better off to go for “no deal” rather than forcefully accepting a solution either side isn’t happy with. Even though going for win/lose, when you win and the other party loses, can benefit you in the short term, it can hurt you in the long run as you will have a hard time earning the trust of the other party when you don’t have their best interest at heart.

Emotional maturity is the ability to express one’s own feelings and convictions balanced with consideration for the thoughts and feelings of others.

To go for win/win, you not only have to be considerate but also courageous. If you’re not courageous, you won’t express and stand up for your own ideas and will often end up in a lose/win situation.

Habit #5 – Seek First to Understand, Then to Be Understood

The key to effective personal communication is to seek first to understand, then to be understood. Everyone wants to be understood, however, not all of us take the time to understand others.

Most people do not listen with the intent to understand; they listen with the intent to reply. They are either speaking or preparing to speak.

Before making suggestions or providing solutions we often don’t take the time to understand the problem and all of the different perspectives. We don’t trust doctors who prescribe solutions without doing a detailed diagnosis so we shouldn’t take the same approach when we communicate with others to solve problems as well.

When you can present your own ideas clearly, specifically, visually, and most important, contextually – in the context of a deep understanding of other people’s paradigms and concerns – you significantly increase the credibility of your ideas.

Habit #6 – Synergize

Synergy means that the whole is greater than the sum of its parts. When cooperating with others, value your differences and build on each others’ strengths to compensate for each others’ weaknesses. Ideas that stem from different perspectives can often be leveraged and merged into a better solution.

Habit #7 – Sharpen the Saw

Sharpen the saw is preserving and enhancing the greatest asset you have – you.

I’m a firm believer that the best investment you can make is to invest in yourself. The knowledge you gain, the skills you learn, and the character you develop will always stay with you and benefit you.

When investing in yourself, remember to invest in all four dimensions of your nature – physical, spiritual, mental, and social/emotional. The physical dimension involves caring effectively for your own physical body. This means eating healthy and exercising regularly so you will have the energy throughout the day to accomplish your daily goals. The spiritual dimension is your core, your center, your commitment to your value system. Establish your value system and reflect regularly upon it to see if you are abiding by it. The mental dimension involves education, reading, and writing. Allocate time for learning so your mind is constantly improving and gaining new knowledge. The social/emotional dimension is about communication with others. This is something that we constantly do all the time naturally. Throughout these communications, try to be a better listener, a more creative problem solver, and a better communicator.

Summary

The 7 Habits of Highly Effective People is a book I highly recommend to anyone. The concepts themselves are simple but it’s how Stephen Covey implements them that makes the book so insightful. I’ll personally try organizing on a weekly basis rather than on a daily basis as well as try to become a better listener. As always I’ll love to hear your feedback and happy new year to you all! I’ll reflect on my 2018 goals and share my goals for 2019 with you soon. ūüôā

I’m currently reading The Book of Negroes by Lawrence Hill.

Book Review: High Output Management by Andrew S. Grove

Andrew S. Grove is the former chairman and CEO (and employee number three) of Intel. Having led Intel into the world’s largest manufacturer of semiconductors, Andrew shared his insights on management that are still relevant to this day.

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Although this book is more applicable to managers, it is not limited to people who hold management positions. From the outset of this book, Andrew mentioned that this book is also relevant for “know-how managers” – people who are sources of knowledge, skills, and understanding to people around them in any organization.¬† These know-how managers regularly affect and influence the work of others even without strict organizational authority.

I transitioned to the data engineer position from my previous solutions engineering role roughly 3 months ago. Even though I’ve never held a management position, I regularly help, train, and/or affect the work of engineers, engineering leads, commercial teams, and product managers. I see myself as a know-how manager and with this mindset, it gives me a new perspective on how I should approach my work which I’ll discuss below.

I’ll also encourage anyone who reports to a manager to read on further since I find it insightful to understand what a good manager should focus on. A good manager will have a huge positive impact on your career growth whereas a bad manager will negatively affect your desire to stay at your current company. The earlier you can identify signs of working for a bad manager, the more prepared you can be on your plan (ex. presenting new ideas to your manager, transferring departments, preparing for a new opportunity) going forward.

Helping others is a responsibility

The output of a manager is the output of the organizational units under his or her supervision or influence.

This quote above is my biggest takeaway. I love to help others and to see those people perform well. Due to that as well as some bad internal processes, I had to work long hours until recently for my own workload as well as the time I allocate to help and train others. I do it not because I have to but because I want to see these people along with the company succeed.

However, this book has given me a different perspective. Since I consider myself as a know-how manager, my output should be based on not only the output of my individual work but the output of all the people under my influence. Helping others is no longer just an act of goodwill, but a responsibility instead. Like my individual work, the time I spend on helping others need to be taken into account as my workload by both my manager and me. This means that I need to be more rigorous when helping others and the time I spend to help others will need to be properly allocated and prioritized against my own individual work.

Time management

How you handle your own time is the single most important aspect of being a role model and leader.

Andrew introduced the concept of managerial leverage, which is the output generated by a specific type of work activity.

It is crucial for managers to spend their time on high leverage activities since time is a finite resource. With that said, choosing the right activity to spend time on only allows you to exert the highest impact. The key is not to maximize your impact but to maximize positive impact. Therefore attention and focus need to be applied to the high leverage activities that you identified to ensure your impact is a positive one.

One example that many people can relate to is getting their performance reviews. Performance review usually happens annually and is the time when you get performance feedback along with any additional compensation or promotion that is deemed warranted by your manager. Performance review when done right will motivate employees to strive to perform at their best. And when done poorly (ex. ambiguous feedback, unclear leveling requirements, no feedback on how to improve) can demotivate employees for the rest of the year and in many cases cause employees to look for opportunities elsewhere. This is why Andrew was very rigorous on carrying out performance reviews and would also give training sessions on doing performance reviews since he was well aware that this is a particularly high leverage activity that can impact Intel’s ability to attract and keep great talent.

Normalize irregular activities

To make something regular that was once irregular is a fundamental production principle, and that’s how you should try to handle the interruptions that plague you.

One of the most costly time sinks is context switching. During context switching, you will need some time to change your mindset and continue from where the task was last left off. Working in a fast paced environment with multiple tasks I need to attend to, I incur context switching constantly. As many as 10 people can message me any given day for me to help resolve an issue. No matter how efficient you work, these interruptions do take a toll eventually. Getting unexpected interruptions throughout the day can drastically reduce your efficiency at any given task. And before you know it the day will be over and you wouldn’t be able to dedicate much time and focus on the core tasks that you planned for the day.

One thing that really helped me was to ask people that need your help to schedule regular meetings with you instead. This will achieve multiple objectives. First, people usually come more prepared with their questions when they come to meetings since they know it’s time-boxed. Second, it gives them an opportunity to group related questions together for you to resolve at the same time. And lastly, it gives people that need your help an idea of when their issues can be resolved. This is one example of normalizing irregular activities that have really benefitted me. If you have any other examples please share with me as well. ūüôā

Summary

I’ll say this is a must-read for managers of different levels. Being a good manager is not easy and this book shows how managers can improve the lives of people under their influence which will, in turn, improve the performance of the team. Often times managers simply do not know what they need to focus on and giving this book a read is definitely a great first step.

 

I’m currently reading The 7 Habits of Highly Effective People by Stephen Covey.

Book Review: Crazy Rich Asians by Kevin Kwan

Before heading back to Taiwan to visit my family during my vacation, I decided to change up the pace and pick up some books that aren’t learning focused like the management books that I’ve been reading so far. One of the books on the discount section that immediately caught my attention was the Crazy Rich Asians by Kevin Kwan. The movie was released just a few months ago and I’ve already been hearing great reviews from my friends who’ve watched it. I was able to finish reading it during my vacation and I’ll say it’s a great read especially when you are looking to unwind and relax.

Plot Summary

Rachel Chu and Nick Young are a young couple living in the States who are both professors at the New York University. They have been dating for a few years and are still madly in love.

When Nick invited Rachel to visit his family in Singapore and to attend his best friend’s wedding, Rachel accepted without any inclination of what is about to happen. As Nick has been raised up to not discuss his background, Rachel never knew Nick’s family along with their background and the tradition that comes with being in a crazy rich family.

Nick’s family is among the top 10 wealthiest in Asia. With the amount of wealth and the associated social status that comes with it, the vast majority of Nick’s extended family grew up with a sense of entitlement and materialism that Rachel is unaccustomed to and disliked. Before Nick and Rachel even set foot in Singapore, Nick’s Mom, Eleanor Young, as well as numerous women who are obsessed with prestige and pride have begun to scheme against Rachel and her relationship with Nick. Rachel and Nick’s relationship is challenged as they have to navigate through the obstacles that come from the cultural difference as well as the disapproval from Nick’s family.

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Book Review

The book started out introducing numerous characters that are in Eleanor Young’s social circle. It is hard to follow the storyline at times as too many characters are being introduced around the same time. However, as the character development of Rachel and Nick strengthens, it becomes clear how each character is related to Nick’s family and the story really starts to kick off.

The Crazy Rich Asians shows the different people dynamic of a crazy rich Asian family. Growing up in an environment surrounded by wealth, it shows how people can have a sense of entitlement and even look down upon those who come from families who are less fortunate financially. Despite that, although the environment you grow up with can strongly affect your value system, there are also people like Nick who are down to earth and modest.

People often focus on the positive impact that comes with wealth. Whereas this novel also demonstrates the negative impact it can have on your value system and social circle. It uses different characters to explain how each person handles wealth and its impact on their lives.

I’ll refrain from spoilers, but I do not particularly enjoy the ending. I’ll prefer it to focus more on the relationship between Nick and Rachel and how they face and resolve the obstacles that Nick’s family presents. However, all in all, I really enjoy the book and the change of pace from the usual management type books that I’ve been reading. Here’s a link of the book and as always please let me know your feedback and your thoughts. ūüôā

I’m currently reading High Output Management by Andrew S. Grove.

Rese√Īa: Aleph de Paulo Coelho

Sinopsis

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La autobiograf√≠a de Paulo Coelho, Aleph, narra su viaje recorriendo Europa y Asia en el tren Transiberiano. Aunque Paulo fue un autor de renombre, sent√≠ incompleto y infeliz. En su viaje, conoci√≥ a Hilal, una joven violinista a la que am√≥ y tracion√≥ 500 a√Īos antes. Por causa de este acto de traici√≥n, Paulo todav√≠a no pod√≠a encontrar la verdadera felicidad. Juntos descubrieron sus pasados y se ayudaron mutualmente a recuperar sus vidas y vivir en el ahora.

Opiníon Personal

Aleph es una toma √ļnica de autobiograf√≠a de Paulo. Permite que los lectores entienden sus pensamientos, sus creencias, y la din√°mica que tuvo con las personas que lo rodean. El argumento principal de la historia gira alrededor a √©l comprendiendo su pasado con Hilal y pidi√©ndole perd√≥n.

Encontré la conversación espiritual sobre universos paralelos y el autodescubrimiento un poco arrastrado y redundante a veces. Prefiero sus otros libros como La Espía y El Alquimista que me trajeron nuevas experiencias y conocimientos. Este no es un libro que recomiendo, pero aquí está si eres fanático de su estilo de escritura.

Estoy leyendo High Output Management de Andrew S. Grove.

Rese√Īa: La Esp√≠a de Paulo Coelho

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Sinopsis

Paulo Coelho narra una historia sobre Mata Hari qui√©n termin√≥ siendo ejecutada como esp√≠a en la Primera Guerra Mundial. Mata Hari, cuyo nombre real es¬†Margaretha Zelle, fue una bailarina muy famosa que alcanz√≥ la fama debido a su belleza y su deseo de cumplir sus sue√Īos.

Todos sabemos que no morir√© a causa de este alegato est√ļpido de espionaje, sino porque decid√≠ ser quien siempre so√Ī√© y el precio de un sue√Īo siempre es alto.

Por causa de las limitaciones impuestas a las mujeres, Mata aprendi√≥ muy temprano c√≥mo seducir y manipular a los hombres para obtener lo que quiere. Fue una luchadora capaz de superar todos los obst√°culos que se presentan en la cumplimiento de sus sue√Īos. A medida que envejec√≠a, su fama desvanec√≠a con su belleza. Atrapada en tiempos de guerra, accedi√≥ a ser una esp√≠a para Alemania para escapar de la pobreza y regresar a Francia. Como Mata no ten√≠a la intenci√≥n de ser una esp√≠a, nunca proporcion√≥ informaci√≥n √ļtil sobre Francia a Alemania. Sin embargo, cuando Francia vio indicios de que Mata era una esp√≠a para Alemania, fue ejecutada a pesar de no tener ninguna evidencia concreta en su contra.

Opiníon Personal

Esta ficci√≥n hist√≥rica est√° narrada desde dos perspectivas, una carta de Mata Hari a su abogado y otra carta de su abogado a Mata Hari. La carta de Mata Hari ofrece una gran perspectiva sobre c√≥mo se convirti√≥ en la persona que era y las luchas internas que ten√≠a. Se√Īala la desigualdad que enfrentaron las mujeres y el precio que las mujeres necesitaban pagar para cumplir sus sue√Īos. Para la carta de su abogado, ofrece una perspectiva diferente y muestra c√≥mo el mundo estaba tratando a las mujeres como Mata Hari.

Disfrut√© mucho el desarrollo del personaje de Mata Hari. Te hace pensar en la desigualdad y los desaf√≠os de perseguir tus sue√Īos. Te recomiendo este libro si te gusta el desarrollo de personajes en un contexto hist√≥rico.

Estoy leyendo Aleph de Paulo Coelho.

Book Review: Sapiens by Yuval Noah Harari

Sapiens by Yuval Noah Harari is an international bestseller on the history of humankind. Sapiens is categorized into four parts: The Cognitive Revolution, The Agricultural Revolution, The Unification of Humankind, and The Scientific Revolution. Yuval studies how humans have evolved into the most powerful animal on earth and the impact of it.

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The Power of Shared Myths

One of the most important things that set us apart from other animals is our effectiveness in cooperating in large numbers, which Yuval argues is due to our unique ability to believe in shared myths. Ants and bees can cooperate in large numbers but can only do so with close relatives and in a very rigid manner. Chimpanzees can cooperate more flexible than ants and bees but mostly with those who they know intimately. Humans, on the other hand, can cooperate on a much larger scale and even have the ability to cooperate with complete strangers. Thousands of people have worked together to achieve the vision of their corporation. Millions of people have cooperated to fight for their country or to defend their religious beliefs. And billions of people are able to exchange goods and services without knowing each other. This is all possible due to our ability to believe in shared myths.

What are corporations? Unlike things like bananas and refrigerators that have intrinsic value, corporations aren’t tangible things you can see or touch. It is simply a shared fiction defined by legal documents that exist in the mind of people. Even though nations and corporations are shared fictions, it is the reason why my co-workers and I can cooperate to achieve a common mission and why millions of people support and cheer for the same national team.

The most powerful shared myths above all are perhaps money. People work in exchange for money which in today’s age mainly refers to cash or electronic payments. Why would anyone work for the majority of their lives to get “colored papers” or electronic payments which don’t have any intrinsic value? This is all due to our shared belief in money and the value that it has. If tomorrow, nobody believes in the value of the dollar bills that you have or in the banking system, your savings will essentially be almost worthless.

There are other factors such as intelligence and communication that contributed to humans rise to power. But without the ability to believe in shared beliefs, our ability to cooperate will be greatly reduced and we’ll not be where we are today.

Human Happiness

Since 500 years ago, we have had numerous technological advances. Transportation is much more convenient with cars and planes. Communications is much quicker with the invention of phones and the internet. And with a global economy, a product that is only produced in certain parts of the world can easily be attainable via online shopping.

But are we any happier than we were 500 years ago? As there is no way to measure happiness, nobody can say for sure. With so much scientific and technological advances, one would think that humans are happier now. After all, what is the value of these technological advances if it makes our lives more miserable? I’m sure most people have either complained about the transportation system or heard about these complaints. When your commute to work gets delayed by 1 hour due to public transportation, you most likely won’t feel any less frustrated if someone were to remind you that 500 years ago your commute would’ve taken 10 times the time it takes now. That is because happiness is not really dependent on objective conditions such as wealth, but more so on the correlation between objective conditions and subjective expectations. So even though the scientifical and technological advances have brought us greater objective conditions, it also raised our subjective expectations too. With social media, people can be more expressive than ever, but it also exposes ourselves to others’ opinions of us. With phones and emails, we can communicate with our friends and loved ones instantly. However, because of these communication tools, people nowadays expect you to reply instantly as well.

More and more scholars have begun to study the history of happiness, so maybe one day we will be able to measure and understand the factors that impact happiness and how the factors have evolved over time.

Natural Selection

Natural selection : the process whereby organisms better adapted to their environment tend to survive and produce more offspring

We have gained so much power that you can arguably say that we have affected natural selection. The evolution of other animals is increasingly impacted not by their natural environment, but by the needs of humans.¬†It would be rational to think that chickens on average will become faster as the slower ones will have a harder time to survive and therefore not make it through natural selection. However, due to our chicken consumption, selective breeding is done where the fattest hen are mated with the slowest cock. And throughout history, it’s shown that once humans set foot in an area it drives most large animals of that area to extinction. On the other hand of the spectrum, domesticated animals, such as dogs, cats, and pigs grow in numbers.

With the advances in the field of biological engineering, we have even gained the ability to genetically modify animals. This raises questions that pertain to our responsibility towards the planets and especially the other animals that are negatively impacted by our behavior.

Summary

Yuval discussed the history of humankind and offered his unique perspective on it. It puts into perspective how long humans have been around and makes you think about the impact we are making and the history we are leaving behind us. It’s a very thought-provoking book and I’ll recommend it to people who are interested to learn about the history of humankind and its impact.

I’m currently reading La Esp√≠a by Paulo Coelho.

Book Review: Rework by Jason Fried

If given a choice between investing in someone who has read ‘Rework’ or has an MBA, I’m investing in ‘Rework’ every time. – Mark Cuban

Rework by Jason Fried is one of the books which Mark Cuban credits his success to. Due to that (along with the great looking book cover) I was very excited to start reading it. I’ll say this is by far the most enjoyable read I’ve ever had, especially considering it’s business related. Every chapter is an insight which is usually covered within 1 – 2 pages. There was really no dull moment throughout the entirety of the book. Nothing is dragged on and just enough context is given to illustrate each insight.

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Build half a product, not a half-assed product

When building a product, don’t focus on trying to give your customers everything all at once. You simply won’t be able to focus on everything and do them well with the limited time, resources, ability, and focus that you have. Prioritize the most important features first and build it well.

Getting to great starts by cutting out stuff that’s merely good.

Most things get better when they are shorter or simpler. Great producers cut good scenes to make great movies and great speakers cut out good content to give great speeches. Jason Fried and his team cut this book from 57,000 words to about 27,000 words. Give this book a read and you will understand how less is more.

Do it yourself first

Never hire anyone to do a job until you’ve tried to do it yourself first.

For any tests, if you see “never” or “always” as part of an answer on a multiple choice question, you can usually rule out that answer right away. The same thing applies in this case as there are usually exceptions to the rule. However, what is important is the message behind this quote. If possible, spend the time to understand a given role before you delegate or hire someone to do it. It’s even better if you can spend a day working in that role. This way you will have a good understanding of the role and the challenges that come with it. This can make you a better manager as you will know what to evaluate people on as well as give yourself a more holistic view of your organization.

Own your bad news

When something bad happens, own it and apologize. Don’t try to hide bad news from your customers if they haven’t discovered it yet. In today’s day and age, bad news can only be hidden for so long. There will always be a narrative whether it comes from the press, your competitors, or from you. So own your bad news and apologize, you’ll be better off if you’re the one telling the story.

And just like giving a speech, what draws people’s attention is usually not the mistake, but the reaction to the mistake. People can always tell when an apology is sincere or not, so be honestly concerned about the impact of your bad news and apologize like you will to a real person.

We have probably all heard or seen a variation of “We apologize for any inconvenience this may have caused” as an apology. I’ll admit that I’ve used a variation of it myself to clients over emails. Besides sounding generic and templated, this specific example is bad for a number of reasons. First, when you apologize take ownership of it, so rather than use “we” use “I” instead. Second, if the client depends on your services then your impact is more than just an inconvenience. And lastly, “this may have caused” implies that there might not be anything wrong at all. Either there is something wrong or there isn’t. And if you find the need to write an apology, that is a good indication that there is something wrong. So own the responsibility and apologize in the right way.

Inspiration is perishable

Inspiration is a magical thing, a productivity multiplier, a motivator. But it won’t wait for you. Inspiration is a now thing. If it grabs you, grab it right back and put it to work.

Inspiration doesn’t last forever. So if you are inspired and feel like doing something, do it now. Even if you are inspired to take on a time-consuming project, do the things you can do right now to put that project in action.

This is something that I can really relate to this past year. I was inspired by my ex-girlfriend to start reading more regularly. On the very same day, I researched a list of books that I wanted to read and by the following day, I have put in my order for 8 books. This has since led me to read almost every day for 6 months straight and counting.

One of the very first books I read is Crush It! by Gary Vaynerchuk which inspired me to start my own blog. I immediately looked into the different options for setting up a personal blog and within a week I’ve set up my own blog on WordPress. I’ve been blogging once every two weeks ever since. If I hadn’t acted on my plans when I was inspired immediately, chances are I’ll not be motivated enough to carry out my plans and will not have learned so much by reading so many great books.

Summary

Rework by Jason Fried is a great read that is applicable to everyone. The insights I share are by no means the most important, just the ones that are more applicable to me. Definitely give it a read if you get the chance, it will be a quick read where you can get ideas or be inspired.

 

I’m currently reading Sapiens by Yuval Noah Harari.

Rese√Īa: El Alquimista de Paulo Coelho

Hola a todos! Antes de leer este libro, he escuchado cosas buenas sobre eso. El Alquimista РUna Fábula Para Seguir Tus Suenos ha sido aclamado como una de las novelas más importantes de la década. Es asombroso cómo Paulo puede demostrar sus ideas como una fábula tan emocionante e encantador.

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Sinopsis

La historia es sobre un muchacho se llama Santiago, un joven pastor en Andalucia, quien tiene un sue√Īo repetido en el que encontrar√° un tesero escondido en las Pir√°mides de Egipto. Para entender su sue√Īo, viene a una adivina que le dice que va a encontrar un tesero en las Pir√°mides de Egipto. Despu√©s de hablar con la advina, se encuentra un anciano, el rey de Salem, quien le dijo sobre la Leyenda Personal y la importancia de seguir sus sue√Īos. Santiago decidi√≥ ir a Egipto y vendi√≥ sus ovejas para obtener el dinero necesario.¬†¬°El viaje comienza!

Opinión Personal

Leyenda Personal es lo que una persona siempre quiere cumplir. Esta f√°bula demuestra la importancia de seguir sus sue√Īos. Se necesita ser paciente y continuar trabajando para sus sue√Īos. El viaje para alcanzar sus sue√Īos no es facil, pero si trabaja duro y cree en su sue√Īo, puede alcanzarlo. El historia tambien muestra por qu√© tanta gente no puede alcanzar sus sue√Īos. Necesitas creer en tus sue√Īos y en ti mismo pero tambien necesitas tomar la decisi√≥n de seguir tus sue√Īos. Durante el viaje de seguir tus sue√Īos, hay muchas cosas que pueden detenerte. Por ejemplo, muchas personas est√°n contentas con sus vidas y no quieren arriesgarse mucho por sus sue√Īos. En otros casos, las personas dejan de seguir sus sue√Īos cuando se encuentran una problema. El libro nos ense√Īa a no darnos por vencidos en nuestros sue√Īos incluso cuando nos encontramos con problemas. Cuando sigues tus sue√Īos, es tan importante para centrarte en tus sue√Īos como en disfrutar el viaje.

 

Esta es mi segunda rese√Īa en espa√Īol! Es un libro que recomendar√©. Perdoname otra vez por los errores en mi espa√Īol, es una idioma muy dif√≠cil para m√≠.¬†Gracias por su tiempo para leer mi rese√Īa y quisiera saber tus pensamientos de este libro tambien. ūüôā

 

Estoy leyendo Rework de Jason Fried.

Harry Potter y el Prisionero de Azkaban

Para mejora mi espa√Īol, he leido algunos libros en espanol. Y esta vez termin√© leer Harry Potter y el Prisionero de Azkaban. Le√≠ todos los libros en la serie de Harry Potter cuando era un estudiante para la escuela secundaria. Pero en aquel entonces le√≠ los libros en ingl√©s para mejora mi ingl√©s. Despu√©s de todos estos a√Īos, regres√© a leer Harry Potter y a√ļn me da mucho gusto.

Es mi primera vez que escrib√≠ un post en espanol, entonces perd√≥name si encuentras muchos errores con mi espa√Īol. Lo agradecer√© si dejame saber mi errores. Entonces, compartir√© contigo un sinopsis y mis pensamientos de este libro.
!Atención: contiene spoiler!

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Sinopsis

Harry Potter y el Prisionero de Azkaban es el tercero libro de la serie Harry Potter. Harry Potter tiene 13 a√Īos y esta estudiando en un escuela para magos que se llama Hogwarts. Durante el verano, vives con tus tios que son muggles, no se pueden hacer magia, porque los padres de Harry fue asesinado por el malvado Voldemort. Mientras tanto, un asesino serie con magicos poderes, Sirius Black, ha escapado Azkaban. Sirius Black ha ayudado Voldemort y ha tracionado los padres de Harry.¬†¬ŅCon Sirius Black centrado a Harry, como puede Harry queda en salvo de Sirius Black en su tercer a√Īo en Hogwarts?

Opinión Personal

Todos, incluido Harry, creen que Sirius Black he tracionado los padres de Harry y quiere matarlo. Cuando Harry descubri√≥ que Sirius es su padrino y el mejor amigo de su padre, Harry odiaba Sirius a√ļn m√°s. Solo hasta cerca del final del libro, fue relevado que Sirius no tracion√≥ los padres de Harry y es el otro amigo de su padre, Peter Pettigrew, que los tracion√≥. Para la sorpresa de todo (incluy√©ndome debido a mi malo recuerdo jaja), Peter ha vivido con las familia de Ron, el amigo de Harry, por doce a√Īos como una rata. Me gusta mucho estos giros inesperados y los desarollos de personajes de Harry y los amigos de su padres.

 

No puedo escribir bien en espanol ahora, entonces mi rese√Īa en espanol es muy corto. Espero que puedo mejorar rapido y no escribo como un ni√Īo jaja. Gracias por su timepo para leer mi rese√Īa y quisiera saber tus pensamientos de este libro tambien.

Estoy leyendo El Alquimista de Paulo Coelho.

 

Book Review: The Lean Startup by Eric Ries

Around 5 years ago while I was working as a marketing intern at a startup called The Social Art Movement (TSAM), I was exposed to the Lean Startup’s methodologies. TSAM consisted of a core team of 4 employees supplemented with 8 undergrads, including me, as marketing interns. The startup was trying to create an online artwork shopping platform that charges a low commision. The startup was at the very early stages as the online art platform was still being developed, so we have no customers, let alone revenues (you can probably guess by now the internship was unpaid). The founder, Justin Day, was a practitioner of the Lean Startup’s methodologies. He will tell us to go out on the street and start surveying art lovers and artists to learn about their hobbies, demographics, and interests in different art-related events. Even down to social media, different posts were A/B tested to see what has more reach and engagement. I was glad that I was exposed to how an early startup operates but I didn’t realize that I was practicing some of the Lean Startup’s methodologies until I read this book.

Fast forward to 2 years later while I was working as a user research coordinator, I saw the book again being passed around among my coworkers. I started thinking… maybe I should eventually find time to read this book. And fast forward to now… I have finally finished read it and I’ll say it’s the top 5 books I’ve read.

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Entrepreneurs Are Everywhere

At this point, you might be thinking, “What is the Lean Startup?”. But before I get to that, let me first get to how Eric Ries defines a startup.

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

The most important part of this definition is what it excludes. It doesn’t specify anything about the size of the company or the time that has elapsed since the company was founded. Even if you are working at an established company like Google, as long as you are operating with extreme uncertainty about who your customers are and how to build a sustainable business, then you are an entrepreneur.

The Lean Startup, which took its name from the lean manufacturing revolution at Toyota, is a set of practices for helping entrepreneurs increase their odds of building a sustainable business. It is the application of lean thinking to the process of innovation and it includes practices like validated learning, feedback loop, and innovation accounting.

Validated Learning

Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects.

Everything a startup does should be an experiment designed to achieve validated learning.¬†Going back to my time at The Social Art Movement, one of our first goals is to figure out what’s the target segment for our online art platform. Surveys were designed with just enough questions to understand the potential target segment’s demographic and it’s potential interests.¬† All of us marketing interns then surveyed art lovers and artists in different areas of the city. It was a good exercise as we were able to speak to potential customers early on and narrow down the target demographic that will sell or pay for artworks. However, looking back now, we didn’t have an MVP (minimum viable product) when we were conducting the surveys and that cost us opportunities for more validated learning which would have increased the odds of the startup succeeding.

Eric stresses the need of having an MVP early to help entrepreneurs start the process of learning as soon as possible. And anything that is outside of the learning goals of the experiment is a waste and shouldn’t be included in the MVP.

During my internship at The Social Art Movement, the product was never built. If we wanted to learn whether there is a market for an online art platform that charges a low commission, we can build an online platform that has some placeholder artwork that can be found on google images along with a checkout button that does not work. This MVP will be enough for us to get the learning we seek as we can perform usability tests to see whether our target segment will use it and proceed to checkout. However, even this first version of the online platform will require weeks of dev work and will prove to be wasteful. If the learning we seek is simply to learn¬†whether there is a market for an e-commerce platform selling artwork for a low commission, then why do we need to build out the e-commerce platform to learn that? Why can’t we simply use a video that shows how the e-commerce platform will work or perhaps have an interactive mockup that doesn’t require a single line of code?

Startups are scarce in resources, so keep in mind that any learning you seek will need to be able to be obtained as effectively as possible to increase your chances of becoming a sustainable business. So when you are designing an MVP, be clear on what learning you are seeking, define a hypothesis, build the absolute minimum product for you to obtain that learning, and go out and talk to your customers directly by seeing how they use your MVP.

Build – Measure – Learn Feedback Loop

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The Build – Measure – Learn feedback loop is at the core of the Lean Startup model. “Build” is going from ideas to a product (can be a feature or service) that the customers can interact with. “Measure” is using that product to get usability feedback and data from your target customers. And “Learn” is using that feedback and data to get actionable insights that can either shape the idea or go in a different direction altogether. To improve the chances of becoming a sustainable business, we need to minimize the total time through the feedback loop.

Even though the feedback loop is stated as Build – Measure – Learn, the process starts in the reverse order. We first figure out what we need to learn, decide what we need to measure to know if we are gaining validated learning, and then figure out what product we need to build to run that experiment and get that measurement. Once you go through a loop, the hardest decision that an entrepreneur needs to make is whether to persevere or to pivot. Persevere is to stick with the original strategy, whereas pivoting is to switch to a different strategy and go in a different direction (ex. changing the segment you’re targetting or the type of product you are providing). Persevere for too long then you will burn up resources and lead your team to failure. Pivot too early then you might be giving up on a winning strategy before it has an opportunity to develop. This is why it’s crucial at the beginning to establish what are the metrics that will be measured and what are the hypothesis for those metrics. The decision to persevere or pivot is always subjective but with concrete and actionable metrics, you will then be able to make a more informed decision.

Innovation Accounting

Innovation accounting is the process of defining, measuring, and communicating the progress of innovation to hold entrepreneurs accountable.

Innovation accounting has 3 learning milestones:

  1. Establish the baseline
    Use an MVP to determine what’s the startup’s current baseline. Don’t use gross numbers and instead focus on actionable metrics such as¬†customer sign up and retention rate which measures per customer behavior. So for example, if you expect 10% of your website’s visitors will become registered users, use an MVP as soon as possible to find out what are the actual numbers right now. Without real numbers, you won’t be able to know how far you are from your goal and cannot begin to track your progress.
  2. Tune the Engine
    Make product development changes that are not designed to drive huge gross numbers but to make those conversion numbers closer to the ideal numbers. This can take numerous iterations until the company reaches a decision point, to pivot or to persevere.
  3. Pivot or Persevere
    Schedule a meeting in advance to discuss whether to persevere or to pivot. With the different iterations of MVP and the associated metrics, you will have the data to help you decide whether to continue to tune the engine or to pivot. If the company is making good progress towards the ideal scenario, then it makes sense to continue. If not, the management team must eventually conclude that its current strategy is flawed and needs to pivot. When a company pivots, it starts the process all over again, reestablishing a new baseline and tuning the engine from there. The sign of a successful pivot is that these engine-tuning activities are more productive after the pivot than before.

Summary

The Lean Startup laid down the core foundation to build a sustainable business. The materials are easy to grasp and the examples are relevant and engaging. And as Eric mentioned, entrepreneurs are everywhere. This book can be applicable and beneficial to you as long as you are working to deliver a product under extreme uncertainty.

Here’s The Lean Startup talk that Eric gave at Google. I’ll still recommend getting the book but the Google talk summarizes the key insights at a high level.

I’m currently reading¬†Harry Potter y el prisionero de Azkaban.